Because it is the purest & Primal form of salt on earth – unprocessed and raw, devoid of environmental pollutants and chemical components, excavated from Himalayan salt mines situated in Himalayan foothills on the Pakistan side. This unique salt naturally enriched with 84 out of the 92 trace elements required by the body including potassium, iron, calcium, zinc, magnesium, copper, and so on. Even more interesting thing is that this organic salt contains minerals and trace elements in almost the same proportion as already exist in our bodies. The most notable point about Himalayan edible salt is that it occurs in colloidal particle size which means that it is readily absorbable by body cells.

It’s a superior salt, according to research. Contrary to popular belief, Himalayan rock salt is not black salt. It is actually known as pink rock salt globally and is a highly crystalline salt. It is naturally made by evaporating seawater and does not contain high amounts of sodium chloride (unlike table salt). It facilitates the cellular absorption of minerals and plays an important role in replenishing the body’s electrolytes and maintaining the pH balance.